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Events

The Events view shows all captured activity across your leads in real-time. Every action—email opens, page views, form submissions, product trials—appears here as an individual event.

What You'll See​

Each event shows:

  • Lead: Who performed the action (email or lead ID)
  • Event Type: The action taken (e.g., "page_view", "email_open", "form_submit")
  • Timestamp: When the action occurred
  • Metadata: Additional context like page URL, campaign ID, or form name
  • Points Awarded: How many points this event contributed to the lead's score

Events table displaying rows of lead activity with columns for timestamp, lead, event type, source, points awarded, and metadata

Common Use Cases​

Track Campaign Performance​

Watch events stream in during a campaign launch to see real-time engagement:

Email campaign sent → Monitor "email_open" and "link_click" events
Webinar promotion → Track "registration" and "reminder_open" events
Product launch → Watch "page_view" on new product pages

Debug Scoring Issues​

If a lead's score seems wrong, filter events by that lead to see:

  • Which events fired and when
  • How many points each event awarded
  • Whether any events were flagged as inorganic

Identify High-Intent Actions​

Filter by high-value event types to spot leads taking meaningful actions:

  • Demo requests
  • Pricing page views
  • Free trial signups
  • Multiple page views in one session

Filtering Events​

Use filters to narrow down the event stream:

  • Event Type: Show only specific actions (e.g., only form submissions)
  • Date Range: Focus on a specific time period
  • Lead: View all events for one person
  • Inorganic Flag: Show or hide events flagged as suspicious

Events filter bar

Events vs. Sessions​

Events show individual actions—every click, every page view, every email open.

Sessions group related events together into browsing sessions, making it easier to understand the full journey a lead took.

If you want to see individual actions, use Events. If you want to understand behavior patterns, use Sessions.

API Access​

Retrieve events programmatically via: